Webinar: Working with brand Sweden

A brand is a reputation. It’s the expression of an identity, a name, a logo, values, a philosophy…

Sweden, a small country in northern Europe with only 0.13% of the world’s population, is one of the first nations in the world to have implemented an official nation branding strategy.

Sweden benefits from a positive brand image abroad. The country is positioned among the leading nations in various global indexes of economic performance, social commitments, capacity for innovation, governance, sustainable commitments, etc.

IKEA is a brand that strategically communicates Swedish cultural concepts, symbols and values, and exports them across the world.

What happens when you apply the concept of branding to an entire country? Can companies and nations co-brand on their identity? Why and how? What are the benefits and limits?

You are welcome to join us in reflecting on how Sweden and Swedish companies may join forces in co-branding. How can a nation and companies reflect each other’s assets and thus strengthen their positions?

Guest speakers

Madeleine Sjöstedt
Director-General Swedish Institute

Lena Herder
Country Retail Manager IKEA Sweden

Simon Anholt
Independent policy advisor, author and expert in nation branding

Please register for the webinar by using the booking form and tick ”Chamber Member DE”.

In cooperation with 

Kubb Spieler im Park, JCC
 24 september 2023
Hamburg
Kubb med JCC

Vill du skryta med dina färdigheter eller behöver du finslipa din teknik? Häng med på kubb med JCC Hamburg!

anna hållams fika
 27 september 2023
Berlin
Business Breakfast Svenska Handelskammaren & Friends i september

Knyt nya kontakter och bredda ditt nätverk med Regionalgrupp Berlin.

Oktoberfest
 28 september 2023
München
Swedish Open – Behöver du en paus från die Wiesn?

Behöver du en paus från "die Wiesn"? Var då med den 28 september för Swedish Open i München! - Ett utmärkt tillfälle att nätverka och utbyta idéer.

Till toppen