Horisont Deutschland 2022

Together with Invest in Skåne, the Swedish Chamber of Commerce is inviting five southswedish tech startups to participate in the new accelarator program Horisont Deutschland.

Participants at a glance

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The Germans and their data
Data protection & privacy policies in Germany

Friday, 18th March 2022, 10.00 am


Are Germans really more skeptical about sharing their data? How do you get relevant information about potential customers or partners? To whom can you send out your newsletters? All these questions are relevant when you want to succeed on the German market and crucial when it comes to establish longterm relationships and become trustworthy.

Learn more about data protection and privacy policies from ARNECKE SIBETH DABELSTEIN´s expertise – Alexander Feitzinger will share his insights and is happy to discuss initial questions. Alexander is a specialist lawyer for IT- and IP-law and has also extensive experience in data protection matters. ARNECKE SIBETH DABELSTEIN advises with more than 10 lawyers in the field of IT-, IP- and data protection law.



Get it started
Dos and don’ts when setting up a business in Germany

Friday, 18th March 2022, 10.00 am


Sooner or later you will consider to set up a market presence in Germany. But which options do companies have? Why is a German address important for your business and how can you employ a local representative?

Learn more about your first steps in Germany and get in touch with experts in this field. ARNECKE SIBETH DABELSTEIN and the corporate team around Dr. Dagobert Nitzsche has long experience in advising international companies of all branches when entering the German market. Dr. Dagobert Nitzsche will give you an outline of all think-abouts.

„Made in Germany“
Intercultural impulse workshop to succeed in Germany

Thursday, 24th March 2022, 9.30 am


How does the German market work? Which criteria are important for the decisions of my consumers and business customers? And how do I communicate successfully with authorities and business partners?

The impulse workshop helps to understand the background, to interpret people and situations correctly and to find solutions and ways to start successfully on the German market.

Uta Schulz, SveTys, is an intercultural coach and team developer since 2003. She accompanies Swedish companies to understand German Business Culture and to find suitable solutions for the German market: in strategy, for products and services, communication and leadership.

Creating awareness in Germany
Marketing, PR & Communications

Tuesday, 29th March 2022, 3.00 pm


How do you reach out to potential business partners or clients? Which media channels are popular among German companies? What are the tricks of the trade when it comes to PR and marketing in Germany?

Learn how to effectively approach the German market and benefit from the experience of seasoned experts.


How to tackle the German market
Sales & market entry

Monday, 4th April 2022, 4.00 pm

Approaching new customers and partners on a foreign market can be a challenge. How do you build long lasting business relations in Germany? How do you identify your targets? And which strategies help you to establish a useful network? Learn more about the specifics of the German market and why language might be the key.

The challenge of digitalization in Germany

Wednesday, 27th April, 2.00 pm

When it comes to digitalization, Germany often lags behind other European countries. Both in the industrial field and in manufacturing but even in daily life, the country is still getting up to speed. This presents challenges – but also opportunities for innovative Swedish companies. Find out how to work the situation to your advantage and what to look out for.

Germany and its regions
Learn more about the German market and regional clusters

Friday, 29th April 2022, 10.15 am

Germany is not Berlin! It is worth to take a closer look into the different various German regions.  In this workshop, you will find out which industries are located in which part of the country, get to know local partners from all over Germany and assess which region your company should focus on.

Hamburg Copenhagen Startup Forum
Connecting the North – inventing the green future

Thursday, 19th May 2022


The Hamburg Copenhagen Startup Forum is a cooperation between the chamber of commerce in Hamburg, Hamburg Invest, Copenhagen Capacity and the German-Danish German of Commerce. Exclusively, the organizers are opening the event for the participating companies of the Horisont Deutschland program. They will not only learn more about Hamburg as a business location but also get the chance to apply for a pitch in front of corporates, investors, business developers and other startups. Find more information here.

German Danish Chamber of Commerce Hamburg Copenhagen Startup Forum Hamburg Invest Pitch Accelerator Horisont Deutschland

Get to know the chamber and expand your network in Germany

Friday, 20th May 2022


Meet the network of the Swedish Chamber of Commerce in Germany on site! On May 20, representatives of the member companies gather at the annual general meeting which is accompanied by an extensive program. Participants of Horisont Deutschland are exclusively invited to have lunch with the Board Members of the Chamber. Meet more than 20 high-level decision makers in a relaxed atmosphere and take the chance to ask the questions you’ve always wanted to ask the Swedish businesses who are successful in Germany.

After the annual meeting, the Chamber will, in cooperation with Business Sweden, present the results of the 2022 Business Climate Survey. The Survey results help to understand the perspective of Swedish subsidiaries doing business in Germany and provides companies looking to enter the market invaluable insights for future strategic growth.

The day concludes with a business mingle where you have the opportunity to build your network within the Swedish business community in Germany.

Find more information here.


Country Managerin
Helen Hoffmann
+49 (0) 40 655 874 15

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