WHEN WEDNESDAY, 25 NOVEMBER 2020 // 11.00 A.M. CET (10.00 A.M. GMT)

This event is free of charge for our members. Please register by using the booking form, ticking “SCC Member” and refering to your membership in the Swedish Chamber of Commerce Germany.


For years, the retail industry has been under immense pressure to innovate with the underlying challenges and opportunities provided by e-commerce solutions and platforms. The coronavirus outbreak supercharged these changes, leaving an industry open to redesign. But how are high street retailers unlocking the potential of e-commerce and changing the way they work? How are e-commerce providers seizing their day of reckoning, and what does this mean to the actual high street? Hear from experts and retailers from both sides of North Sea, on the retail industry and the way forward.


Peter Sandberg, Managing Director, Swedish Chamber of Commerce
Master of Ceremonies Shauna Maney, Global Retail Sales Manager, Quinyx

An industry in transformation
The retail industry is going through a period of profound change. With bricks and mortar retail under threat for some time, and with the pandemic throwing a tough blow – what is the role of retail in the future?
Helen Dickinson, Chief Executive, British Retail Consortium
Mats Hedenström, Head of Business Policy, Swedish Trade Federation
Moderated by Vicky Hernandez, Partner, Royds Withy King

Changing consumer behaviours
Consumers and technology are driving change in retail consumption, how do we save our high streets?
Nick Brackenbury, Co-Founder and CEO, NearSt
Archie Mason, Director, True
Jace Tyrrell, CEO, New West End Company

Retailers' approach to change
Adapt or become irrelevant? How are leading brands tackling the challenge to the high street, online and changing consumer behaviours?
Niclas Ekerot, Global Vice President Retail, Burberry
Peter Jelkeby, UK Country Manager, IKEA
Tim Pugh, Head of Electrical Retail, Electrolux

In cooperation with